I’m sure by now all of you have heard the drama going on with King trademarking the word “saga” and taking legal action against The Banner Saga. I know a lot of people are berating King for this, calling them “greedy”, “unreasonable”, “patent trolls” and so on. Well I can assure you that I’m not part of that crowd. In fact, I commend King for the effort to protect the brand of their sugar-coated skinner box, Candy Crush Saga. They’re only looking out for the best interests of their product and their customers. I support them so much that I’ve decided to turn The Late Night Gamer in the same direction.
You see, the problem with getting a website traffic is that there are so many other sites out there that are so similar that users go to different ones by mistake. I cannot tell you how many people tried to find this site only to end up on knockoff sites such as TechCrunch, Kotaku or Google.com. Well no more! King’s bold action has inspired me to protect my site with legal action.
I’ve spoken with the best lawyers to find the best way to do this and we put together a plan that I feel will be very effective in securing my intellectual property. Now, the name of this site is of course, The Late Night Gamer. Yes, a very unique name indeed. Iconic, even. And as with any great name, many others will crop up to siphon off of its success by making similar names. I’m formally announcing that I have trademarked the word “the”.
I plan to take action against all who are infringing on my copyright, no matter how big or small. Here is a portion of the list of entities that I will be seeing in court:
- The Huffington Post
- The Art of Manliness
- The Oatmeal
- Dwayne ”The Rock” Johnson
- Are We There Yet?
This is the first part of the path that my legal team has laid out for me. But there’s more to intellectual property than just names. We will also be cracking down on any video game/technology/internet culture/skateboarding websites that use dark color schemes or have a black editor-in-chief. I’m confident that when this is all over, consumers will no longer mistake my site for anything else. They will finally get the content they intend to find. God bless America.